GAPP
Genuine Alaska Pollock Producers
info@alaskapollock.org

Keys to Success

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RESOURCES FOR SCHOOLS
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The ideas below can help ensure a successful introduction of Genuine Alaska Pollock entrees in your schools.

Source the Best
No one likes poor quality fish and kids are no exception. For a successful launch, be sure to source top quality seafood. In the whitefish category, ask for Genuine Alaska Pollock. Caught and processed immediately in the pristine waters of Alaska and frozen once to preserve quality, Genuine Alaska Pollock is a proven favorite with kids. The Genuine Alaska Pollock Producers can provide you with a list of affordable product options designed for school lunch programs and supplied by certified vendors of Genuine Alaska Pollock.

Accept No Substitutes
Low quality seafood options offered to schools are rarely successful in the long run.So once you specify a Genuine

Alaska Pollock product for your schools, make it a policy not to allow substitutions. Your students will thank you.

Sample for Success
Many kids are not sure they like fish. Providing a low pressure opportunity for them to sample a new seafood item prior to the launch date will greatly increase your participation rate. Check out our sampling protocol for great ideas.

Make It Your Way
Kids love to make their own food decisions. Consider offering seafood items plain with a variety of creative sauces and condiments on the side. That way, they can explore different tastes at their own pace.

Create Excitement
Announce that new seafood entrees are coming to your schools by hanging posters and dressing up the cafeteria with other “fishy” décor.; You can also publicize the new menu item on your schools’ announcements and lunch menus. Check how other schools’ success stories for ideas that really work.

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Producers. All rights reserved.

(206) 913-3930 | info@alaskapollock.org